Rebranding: Going South

In the wake of a new name being chosen for the Staten Island Yankees more problems have arisen. My previous article Yay or Nay focused on the angry fan base of the Staten Island Yankees. Fans showed no mercy in expressing their opinions on the possible names for the team. …

MiLB Rebranding: Yay or Nay

Rebranding is very familiar to Minor League baseball but, the question is when is it going to happen to your home-team?  The Staten Island Yankees are the current MiLB team entering the rebranding process and what was supposed to be a great homage to the Yankees and to Staten Island as …