This Week in Sports Business: June 15th

With the world still combating the Covid-19 virus, another step was taken by the sports world in an effort to get back to  normalcy. For the first time in over three months, boxing made its return to North America. The last boxing event in Las Vegas saw Tyson Fury score a knockout victory over Deontay Wilder on February 22.

This week’s action,at the MGM Grand Conference Center, featured a bout that saw Shakur Stevenson knock out Felix Caraballo in the sixth round. The event featured many social distancing guidelines in response to the coronavirus including no fans in attendance, distance between ring announcers and judges, and masks worn by support personnel. This was a big step forward for boxing, ESPN, and Las Vegas.

In the world of soccer, the Greek Super League agreed to a title sponsorship deal with online gambling operator Interwetten. This is yet another example of the sports gambling world becoming more mainstream and accepted by the industry. The deal is worth $6.6m in total and runs for three years- from the 2020-2021 season through the 2022-2023 season.

Stories also featured include Major League Baseball losing Coca-Cola as an official sponsor and a look into how sports teams are turning their venues into theaters.

Boxing returns to Las Vegas

Greek Super League, Interwetten agree to sponsorship deal

MLB losing Coca-Cola as official sponsor

Sports teams get creative in venue utilization

Check in next week for more stories from the sports business world.

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